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What Separates A Good Campaign From A Great Campaign?

Use an updated logo, engaging images, exclusive offers, and a compelling brand description to optimize campaigns and boost conversions

Updated over 10 months ago

While our campaigns already perform exceptionally well, optimizing key elements can further enhance engagement and conversions. Below are the essential factors that contribute to a highly effective campaign.

Key Elements of a High-Performing Campaign

  • Up-to-Date Logo: Ensures brand consistency and recognition.

  • Clear Lifestyle Image: Engaging, seasonally appropriate visuals improve user experience.

    • Preferably no text on the image.

    • Image size should be no larger than 600px wide by 300px tall.

  • Exclusive SafeOpt Offer: A slightly better incentive than what’s available on-site encourages conversions.

  • Compelling Brand Description: This should be greater than 350 words, but no more than 800 words. This is not only helpful for purchasing decisions, but it also helps with email deliverability.

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