When reviewing your campaign performance, it’s important to compare key metrics against general benchmarks. While these can vary depending on the product, we typically look for the following indicators to gauge success.
Unique Open Rate: 56%
A 56% open rate is considered a healthy benchmark. This indicates that:
Brand Familiarity: Your customers recognize and are interested in your brand.
Effective Subject Lines: The subject line and preview text are compelling enough to encourage users to open the email.
Unique Click-Through Rate: 10.2%
A 10.2% CTR is considered strong, and several factors influence this, including:
Offer Strength: A compelling offer (often greater than the on-site offer) is a strong predictor of good click-through rates.
Clear Call-to-Action: Emails with well-defined and easily accessible calls-to-action tend to see higher engagement.
Conclusion
These benchmarks serve as a guide to understanding your campaign’s effectiveness. Aim for a 56% open rate and 10.2% click-through rate to ensure strong performance, but remember that product type and offer strength can affect these numbers. Regularly monitor these metrics to optimize and refine your campaigns.