Why Don’t The Stats In The SafeOpt Report Match Google Analytics?

Check Time Zone Alignment: Ensure that the time zone settings in GA match the settings in your marketing attribution software. A mismatch can result in traffic or conversions being recorded at different times, leading to inconsistencies in your data.

Ensure Consistency: Attribution windows may differ between platforms. If the referral period in GA does not align with the attribution window in your marketing attribution software, discrepancies will appear in your reports.

Monitor Timing of Updates: Be mindful of when currency conversion rates are updated in both GA and your marketing attribution software. Variations in timing can cause minor differences in sales data.

Align Attribution Models: Ensure that GA is configured to use the same attribution model (e.g., multi-touch, first-touch, or last-touch) as your marketing attribution software. Consistency in attribution models is crucial for accurate data comparison.

Review Filters in GA: Check for any filters applied to your GA data. Filters that inadvertently exclude data from your marketing attribution software could result in underreporting of your campaign’s performance.

UTM Stripping During Redirects: If UTM parameters are stripped during redirects, GA may fail to track the sale, while the marketing attribution software may still record it, leading to discrepancies.

Tracking Code Timing: The marketing attribution software’s tracking code may not fire before a customer leaves the confirmation page, which can lead to GA recording more sales than the software.

Multiple Carts: If multiple carts are being used for different payment methods, it may interfere with proper sales tracking and cause discrepancies between systems.

Handling of Customer Location Data: Different systems might process customer location data differently, which could cause discrepancies in reported sales, especially if customers are outside your primary market.

Currency Tracking Issues: If the currency used by the customer is unsupported in your marketing attribution software, sales data may not be correctly tracked, causing discrepancies in your reports.

Impact on GA Tracking: Users with ad blockers or private browsing settings can prevent GA from tracking activity, leading to discrepancies where the marketing attribution software records more sales than GA.

Impact of Redirects on GA: If redirects are present on landing pages, the GA tracking code may not fire properly, causing traffic to be misidentified as originating from a specific marketing campaign.

User Preferences Affecting GA Tracking: Some users may set their browser preferences in ways that prevent GA from collecting data, which could result in discrepancies between GA and your marketing attribution software regarding traffic and conversions.