Is the User Data Going into the SafeOpt Network De-identified?
Suppression Lists: The data you provide for suppression lists is hashed and not co-mingled with other client data.
Co-op Data: The data generated for SafeOpt® identity graph services is not de-identified. However, other clients or brands cannot view or target your specific identity graph data. The co-op data is limited to:
Email address
IP address
Phone number
Browser characteristics
Cookies and session information in local storage
Is the Data Associated with Our Users Only Used for Services to Our Company, or Is It Used for Other Clients as Well?
Suppression list data, product details, order information (e.g., order ID, product name/price/image, coupon codes, etc.): This data is used exclusively to provide services to your company and is not shared with other clients.
Co-op data (used for the SafeOpt® identity graph): This data is used to match shoppers across our network, benefiting all co-op clients. However, personally identifiable data is never shared directly with other clients. Only insights derived from the identity graph data are shared. Co-op data is solely used for identity graph services, which are available only to co-op members.
Who Has Access to the Data Regarding Visitors Who Visited Our Website in the Data Co-op?
Only AddShoppers/SafeOpt® and our service providers have access to this data.
In the case of a legal proceeding, law enforcement request, or business sale, we reserve the right to disclose this information under limited circumstances.
What Happens to Our Data if the Agreement is Terminated?
Suppression Lists & Campaign Data: These can be deleted if our agreement is terminated.
SafeOpt® Data Co-op & Identity Graph Data: This data cannot be deleted.
If We Receive a Request to Delete a User’s Data, Can SafeOpt Delete That Data from the System?
Yes, if a user requests data deletion, you can direct them to this link. There, they can claim their data, validate their identity, and have it removed from our system.