SafeOpt helps increase your ROAS by complimenting your own existing efforts. When you drive traffic to your site, the cost is the same regardless of conversions. You’re paying for the traffic, whether you get 0 or 1,000,000 conversions.
More Conversions from Same Ad Spend: SafeOpt helps you drive more conversions from the same ad spend, leading to a higher ROAS.
Example:
Without SafeOpt: You get X number of conversions (baseline).
With SafeOpt: You get X + Y number of conversions for the same traffic cost.
Higher ROAS: By increasing conversions from the same traffic, the ROAS will naturally be higher on your ad campaign.