Updating your campaign offer at the right time ensures maximum engagement and conversions. Here are some key moments to refresh your offers for optimal performance.
Holidays: Maximize Revenue Potential
Holidays present a prime opportunity to increase sales. With major shopping events like Black Friday and Cyber Monday, aligning your campaigns with holiday promotions is crucial. SafeOpt can help do this in a few different ways.
Exceed The On-Site Offer
In an ideal scenario, providing an offer that exceeds the on-site offer, if only by a little, will ensure that the conversion opportunity is fully maximized.
Match The On-Site Offer
This allows us to leverage our network to retarget and convert more users. Even if you can’t exceed the existing discount, keeping your campaign aligned with your holiday promotions ensures better reach and engagement.
New On-Site Offer: Keep Campaigns In Sync
Whenever you update your on-site offer - whether increasing or decreasing the discount - ensure your campaign offer is adjusted accordingly. Campaigns perform best when the featured offer exceeds what’s available on-site, driving urgency and conversions.
Why This Matters
Keeping your campaign offers up to date improves tracking, enhances performance, and ensures you’re maximizing revenue opportunities during peak shopping periods.