Understanding how we track and assign attribution is key to interpreting your campaign performance. We use three different methods to collect attribution, and it's important to know how each one works.
Code Redemption
Attribution is drawn when a user uses the exclusive code provided in the campaign. It’s important to note that the user does not need to interact with the email to use the code. The code itself should be unique to the campaign to ensure accurate tracking. To avoid attribution leakage, we strongly recommend offering one-time use codes. This helps guarantee that the attribution is solely driven by the campaign, preventing outside factors from affecting the data.
Clicking Through Our Emails and Making a Purchase
Another way we collect attribution is when a user receives one of our emails, clicks through to your site, and completes a purchase within the attribution cycle. In this case, the attribution is given as long as the purchase is made within the set timeframe. Using the code is not necessary for this method, even if a code is included in the email.
Clicking Through Our Emails and Using the Code to Make a Purchase
Lastly, if a user clicks through the email and uses the provided exclusive code to complete a purchase, attribution will be recorded for that transaction. This method combines both the user action of clicking through the email and using the promotional code to drive attribution.
Conclusion
By understanding these three methods, you can better assess how your campaigns are driving performance. Each method provides valuable insights, and knowing how attribution is tracked can help you optimize future campaigns.