SafeOpt primarily uses a click-through attribution model:
If a shopper clicks on one of our emails at any point in their purchase cycle and converts within the defined attribution window, we will invoice for the transaction.
This method allows us to optimize campaigns to drive higher conversion rates, ultimately increasing your revenue.
Additionally, if you provide unique coupon codes that are specific to the SafeOpt campaign, we will use those codes for attribution, regardless of whether the shopper clicks through the email.
It is critical that the codes are unique to the SafeOpt campaign to ensure proper tracking.
Note: We do not charge for “view-through” conversions, such as when someone opens an email but doesn’t click on the link.
What Is Your Default Attribution Window?
Our default attribution window is 30 days.